This is going to be a slightly longer post than normal so I hope you’re sitting comfortably. I promise I’ll get to the point as quickly as possible but I need to spend a little time giving you the background and the reason for a post that could generate some negativity for a cause that I have so passionately backed for the last year. Here we go……
When I was diagnosed with crohn’s 11 years ago I knew nothing about the illness. I had no idea how different my life would become or how devastating the effects would be. I was given no support, minimal information and I knew no one who would fully understand. It took me a long time, 10 years in fact, to come to terms with it and feel comfortable letting people in on my ongoing battle. When I did finally accept the diagnosis and shake off the overwhelming sense of embarrassment I started a blog. The very one you’re reading now!
Whilst writing my first post I couldn’t help but vividly remember the loneliness, fear and complete disbelief I felt upon hearing those results. I was now a crohn’s patient. This was not a passing illness with a cure. What’s funny is that when I was given the diagnosis I suddenly remembered seeing a lady sitting in the hospital waiting area selling greeting cards. She was a volunteer selling cards for the NACC – the national association of crohn’s and colitis. I had noticed her every time I had been at the hospital having various tests and appointments. I even looked at the cards a couple of times and wondered what those illnesses were. Now, not only did I know what it was (well kind of) but I was someone who had it! When I came out of this appointment she was gone. That’s why when I went to my next one, my very first as a fully certified crohn’s sufferer, I really hoped she would be there again.
Luckily for me she was. We had a chat and she told me she spent every Monday in the hospital selling these cards as this was the day of the weekly IBD clinic. She was really informative and understanding. She gave me lots of literature that she had from the NACC. She also told me about their website which offered support and lots more information. I kept this literature and occasionally visited the website over the years. I never bought any cards from her but I made sure I had some cash for every hospital appointment to put in her collection pot. Visiting this website occasionally was the closest I came to accepting my diagnosis but within a few months I put it to the back of my mind – much like the crohn’s itself.
Sometime over the next few years the NACC changed its name to crohn’s and colitis UK. They also updated their very tired and complicated website. I actually only paid any attention to this whilst writing the first post on my blog. Once I published it I also took the step of signing up and paying for a years membership with them. I love everything this charity is working towards – they aim to improve life for everyone affected by inflammatory bowel disease, the main forms being Crohn’s disease and ulcerative colitis. It was the kindness of the lady volunteer in the hospital all those years ago that really made me want to help others the way she unknowingly helped me.
So at the same time as becoming a member I set myself a challenge of raising as much money as possible for crohn’s and colitis uk. I hate the thought of anyone feeling as alone and frightened as I did. Over the last 13 months I’m proud to say I’ve raised £3,153 for this charity that seems to feel as passionately as I do about helping people with these horrible illnesses. However, with a busy end to 2014 I completely forgot to renew my membership – despite the reminder letter they sent me at the end of October. It wasn’t only Christmas that distracted me, I had a long awaited operation towards the end of November so my mind was elsewhere.
In January I received a second ‘reminder’ letter from them. It’s this letter than has prompted me to air my annoyance at their approach to the renewal of membership. The reason I want to highlight it is that I feel a little let down by a charity that I had been so proud to back. And also asked my friends to. It begins with:
‘I wrote to you recently to let you know that your Crohn’s and Colitis UK membership was due to be renewed on 1st November 2014. I am sure this is just an oversight and look forward to receiving your cheque shortly.’
Straight away this put my back up. It’s not only the very presumptive language used at this point that frustrated me but the use of bold text too! Yes it was ‘just an oversight’ but to to go straight in with a bold sentence like that I felt it was too forceful. It goes on:
‘However, we are aware that some members may be on very low incomes. If you are in this situation and cannot afford your Crohn’s and Colitis UK subscription, but would still like to continue your membership, please write to the St Albans office briefly explaining your situation. We would be happy to offer free membership for this year in such circumstances’
Now this is a lovely thing to offer and definitely something I would take advantage of if I was in that situation. However, I’m not – as I said before it was just an ‘oversight’.
‘We also operate a direct debit scheme to collect membership subscriptions and donations, which you can pay by instalments if required. Please telephone if you would like more information’
Again, a great thing to offer but I can’t help that feel the £15 membership would soon be swallowed by all the additional processing and charges this option would require. I may be wrong – maybe charities don’t have to pay charges for this option.
‘Finally, if you have decided not to renew your membership, but would like to make a donation to Crohn’s and Colitis UK, please use the form below’
This parting line is the one that I found the most frustrating. When I signed up last year I was asked to tell them why I was signing up. I of course picked the option that explained I was, myself, a sufferer of crohn’s. This means that I am one of the many people’s lives that they are aiming to improve. That sounds really self important but I certainly don’t mean it to. My point is that if I, a target beneficiary of this charity, no longer want to be a member then why would they not be interested in any feedback from me? Surely if I had decided not to renew they should want to know why?! If I felt that there was in fact no benefit to being a member then clearly they are not achieving their very aim?!
I should point out that I absolutely do value this charity and enjoy receiving their newsletters. They are a positive, informative and enjoyable read. I know more about this illness as a result of them, I feel less alone and I know that there is a number I could call for a supportive chat at any time. I might not have ever used this before but I appreciate it being there and I am sure that many people have, and will continue to, benefit hugely from this. I have taken part in every study they have asked for people to partake in which I know will help towards better treatment and maybe even a cure one day!
I will be renewing my membership in spite of this poorly put together letter as I still whole heartedly believe in them, support them and want to help fellow sufferers. I know I’m not a professional writer and maybe I am reading too much into this – pun intended. However, I do think that any correspondence is extremely important – especially when it is asking for money. Luckily for them, I’m not put off by it but I do know that if I wasn’t quite so passionate about the topic I certainly would be.